The competition is part of doing business for the company but until now there was no direct competitor. Opportunity to grasp the situation and overtake a competitor from the correct angle is very important. DataClear business with a product that is high international potential. Launch a global business plan is a great opportunity that no one wants to squander, but in this case, DataClear not kept cool. He launched into a situation recklessly impulsive. The plan is to grow globally, not because of reactive strategic but brings great chaos, what the situation was also seen.
Director and staff with very low orientation in issue and with almost no experience in their own heads have tried to resolve the situation as quickly as possible. Greg built a leading position with Susan similar experience in Asia, but this does not guarantee success. Each market is different and should therefore be well aware of the market to which the company wants to enter. In this case, the teams submit their proposals without deeper analysis. Determine the country in which they would need to enter and potential partners, but did not provide the basic pros and cons.
If a company wants to succeed globally, they must look at all of your options in depth. Important is the choice of markets, analysis of environmental, cultural backgrounds and also a competitor analysis. These basic attributes were not met. I missed them because someone competent who could somehow coordinate the entire discussion. If he wants to expand the DataClear well understand their existing strengths, future opportunities, threats and assess their real possibilities. DataClear should take into account their lack of experience and that the company is only 38 people, which is quite low for expansion.
It would be necessary to invest not only in the entry, but also to the fact that all new members be able to pay, which would ultimately lead to losses. Entry to the market but they can not guarantee immediate success. Even if it is decided to expand a little earlier than VisiDat would not necessarily mean that it will be better. It is therefore important in this case to know competitor. Start the survey in a hurry is never a bad thing. DataClear mainly by not panicking. I would suggest you do research and gather information on competing firms and others. Because only a thorough knowledge of the enemy an attack properly. I would recommend to address the first option from consulting with a team of experienced, specialist, potential investors and analyze opportunities and threats. Discuss the pros and cons and then develop a strategy that will be able to ensure the company’s competitiveness either entering foreign markets or expanding its product in the domestic market. In deciding the company has identified a dual version of the product and to adapt to new markets abroad and cooperation. But hang in the air remains the possibility of expansion of the product in the domestic market in other sectors.
As we have seen DataClear not enough planning capabilities to enable it to and was able to easily enter new markets. Appropriate strategy would be to maintain and establish relationships with the domestic market and to build a name not only as the first and only company, but also strong. Expand by mindlessly in this case was a very risky move, although that would enable the company to succeed or even fail. However, if a competitor tried to know the score by developing a comprehensive strategy to VisiDat was not a threat, they would be able to succeed in spite of great risk. Business is still based on the strength of the company.